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Executive Summary :
Internship Report: The Impact of Target Deposit Mobilization on the Employees of NRBC Bank ltd. This report emphasizes of the target deposit mobilization on the employees of the banking industry of NRB Commercial Bank ltd.
The internship process plays one of the most important roles in order to complete the BBA program from BRAC University. It was a pleasure to have had the opportunity to do my internship in NRB Commercial Bank which is known as the leading provider for corporate banking services in Bangladesh.
The 3-month internship period helped me gather a lot of knowledge and experience about the organization as well as banking industry of Bangladesh which also gave me the chance to discover the most important issue of the banking industry which is the impact of target deposit mobilization on the employees of the banking industry.
Therefore, my internship report sums up all the information related to my research topic. The problem statement discusses the difficulties employees face to meet the targets and how it impacts the working environment and how the problem can be mitigated through various ways. The literature review explains the specific objective of the research in detail which includes different practices of setting target policies, the psychological impact of not meeting targets, the target met by employees and finally the motivation of employees when meeting targets.
| Report Title : | A comparative study on the loan products Life Line. |
| University Name : | BRAC University |
| Submitted To : | Dr. Saif Hossain |
| Submitted By : | Nikita Islam |
| Total Page : | 60 |
Moreover, the findings and analysis part where the opinions of individuals from NRBC Bank LTD, Mutual Trust Bank LTD and Pubali Bank LTD are shared proves the hypothesis and the possible solutions that the HRM of the banking industry can adopt to resolve the issue of target deposit mobilization are also discussed.
Background and History of NRB Commercial Bank Limited
NRB Commercial Bank is a prominent private bank in Bangladesh. The bank established on 02 April, 2013. The bank was founded by non-resident Bangladesh (NRB) expatriates from various countries aiming to contribute to the economic development of Bangladesh through their investment. NRB Commercial Bank is the fourth-generation bank with a vision to be the leading dedicated institution for NRBs to invest in Bangladesh and Bangladeshi individuals and corporates for the target of international markets.
In the year of October, 2017, the parliamentary standing committee on the fiancé ministry expressed concerns over the activities of NRB Commercial Bank ltd. Specifically, NRB Commercial Bank officials were found guilty of forging director’s signatures and issuing loans totaling 7 billion takas in violation of banking rules.
In the year of September, 2023, the NRB Commercial Bank underwent a rebranding changing its name from NRB Commercial Bank Limited to NRBC Bank PLC. As of January, 2025, NRBC Bank PLC continues to operate with a network of 563 agent points, striving to serve its clients and contribute to the economic development of Bangladesh.
Benefits of Banking with NRBC Bank
NRBC Bank provide various benefits of banking which are—
- Secure and Convenient Service: NRBC Bank ltd ensure the safety of deposits and offers user-friendly online & mobile banking for hassle-free transaction.
- Attractive Savings Options: NRBC Bank ltd provides various savings schemes with competitive interest rates to grow your money.
- Easy Access to Loans: Any kinds of loans in NRBC Bank ltd is easy to access for individuals and corporates with flexible terms to meet your financial needs.
- Special Focus on NRBs (Non-Resident Bangladeshis): Facilities remittance services, NRB accounts, and investment opportunities for expatriates to connect with Bangladesh`s economy.
- Wide Network & Agent Banking: NRBC Bank ltd extensive branch and agent banking network ensure financial services are assessable across urban and rural areas.
Loans Facility offer by NRBC Bank PLC
- Personal Loans
- Loans for personal expenses like education, medical needs, or travel.
- Flexible repayment terms and competitive interest rates.
- Home Loans
- Financing for purchasing, constructing, or renovating homes.
- Long repayment periods with easy installment plans.
- Auto Loans
- Loans to buy new or used vehicles.
- Quick processing and attractive rates.
- Business Loans
- Loans for startups, working capital, or business expansion.
- Tailored solutions for SMEs and large enterprises.
- Agriculture Loans
- Special loans for farmers to purchase equipment, seeds, or other inputs.
- Designed to boost the agricultural sector.
- NRB Loans
- Special loan facilities for Non-Resident Bangladeshis for property purchase, investment, or family support.
- Loan Against Deposit
- Borrow money using fixed deposits or savings accounts as collateral.
Achievements of NRBC Bank PLC
In NRBC Bank PLC recognize by various types of achievements of its innovative services and rapid growth:
Global Economics Awards 2023: NRBC Bank PLC received two prestigious awards one is ‘Best Bank for Emerging Entrepreneurs-2023′ and another one is ‘Fastest Growing Private Bank-2023′. These honors were presented by the UK-based magazine, The Global Economics, on January 17, 2024, in Dubai, acknowledging NRBC Bank’s efforts in fostering new entrepreneurs and expanding banking activities.
Innovative Mobile Banking Application: NRBC Bank PLC also recognized by NRBC Bank’s mobile app, ‘NRBC Planet’, was recognized as the ‘Most Innovative Mobile Banking App’ by Global Economics. This award mostly highlights the bank’s commitment to leveraging technology to enhance customer experience.
Fastest Growing Microfinance Bank: The NRBC Bank was also highly honored as the ‘Fastest Growing Microfinance Bank’, to be reflecting its significant expansion in providing microfinance services to underserved communities & its services. These achievements underscore NRBC Bank’s dedication to innovation, customer service, and contribution to economic development.
