The Target Deposit Mobilization on the Employees of NRBC Bank ltd.

The Target Deposit Mobilization on the Employees of NRBC Bank ltd. This report emphasizes of the target deposit mobilization on the employees of the banking industry of NRB Commercial Bank ltd. The internship process plays one of the most important roles in order to complete the BBA program from BRAC University. It was a pleasure to have had the opportunity to do my internship in NRB Commercial Bank which is known as the leading provider for corporate banking services in Bangladesh.

The 3-month internship period helped me gather a lot of knowledge and experience about the organization as well as banking industry of Bangladesh which also gave me the chance to discover the most important issue of the banking industry which is the impact of target deposit mobilization on the employees of the banking industry. 

Therefore, my internship report sums up all the information related to my research topic. The problem statement discusses the difficulties employees face to meet the targets and how it impacts the working environment and how the problem can be mitigated through various ways. The literature review explains the specific objective of the research in detail which includes different practices of setting target policies, the psychological impact of not meeting targets, the target met by employees and finally the motivation of employees when meeting targets.

Report Title :A comparative study on the loan products Life Line.
University Name :BRAC University
Submitted To :Dr. Saif Hossain
Submitted By :Nikita Islam
Total Page :60

Achievements of NRBC Bank PLC:

In NRBC Bank PLC recognize by various types of achievements of its innovative services and rapid growth:

Global Economics Awards 2023: NRBC Bank PLC received two prestigious awards one is ‘Best Bank for Emerging Entrepreneurs-2023′ and another one is ‘Fastest Growing Private Bank-2023′. These honors were presented by the UK-based magazine, The Global Economics, on January 17, 2024, in Dubai, acknowledging NRBC Bank’s efforts in fostering new entrepreneurs and expanding banking activities.

Innovative Mobile Banking Application: NRBC Bank PLC also recognized by NRBC Bank’s mobile app, ‘NRBC Planet’, was recognized as the ‘Most Innovative Mobile Banking App’ by Global Economics. This award mostly highlights the bank’s commitment to leveraging technology to enhance customer experience.

Fastest Growing Microfinance Bank: The NRBC Bank was also highly honored as the ‘Fastest Growing Microfinance Bank’, to be reflecting its significant expansion in providing microfinance services to underserved communities & its services. These achievements underscore NRBC Bank’s dedication to innovation, customer service, and contribution to economic development.

Limitations:

Since NRBC bank is a private bank, it has very limited information on their website as well as online. Not only this, collecting information from the employees was difficult since the departments would stay busy due to the ongoing audit and also because of clients. The employees barely shared confidential information which limited the information collected. The restriction of operating the bank’s software and entering the cash division acted as a limitation since I could not develop my knowledge and experience in that area. Lastly, I did not get the opportunity to learn about the banking policies opted by NRBC Bank, its hierarchy and hierarchical capacity and financial information as they were confidential and not shared with interns.

Methodology:

To prepare this report, two types of data are being used which includes primary and secondary data.

  • The primary data was collected by working with the HR team, observing their work and interviewing fellow colleagues. The interviews consisted of questions which helped to collect a good amount of information for the report (Farah, 2021)
  • The secondary data includes the website of NRBC Bank, online articles, research papers, financial reports and studying different documents regarding policies

Scope:

As an intern here at NRBC Bank I got the scope to work in the HR division along with the credit and general banking division which gave me the idea of how these three divisions operate. The HR division taught me how to screen CVs, separate CVs with references, and arrange the documents of newly recruited employees. I learnt how the information of employees are being updated in the HR software. In the credit and general banking division I learnt how to fill up forms, communicate with customers, match debit and credit of loan accounts. Mostly my tasks consisted of observing how the different activities of banking are carried out.

Conclusion:

The use of different national and international report articles and websites are also mentioned there. Moreover, the statements outlined in the literature review were justified by taking interviews of individuals from three reputed bank in Bangladesh who shared their opinions about deposits targets and how it affects the employees in their banks as well as the entire industry.

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