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Marketing Strategy of Standard Chartered Bank Saadiq Platinum Credit Card: Standard Chartered bank operating their business with the banking activities like consumer banking, wholesale banking, personal banking, global custodial service, international trade management, Global Institutional Banking, global electronic banking with us from 1948.
In this modern world, banks are playing a key role for the development of an economy. In Bangladesh it is not different in this case. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector.
Standard Chartered Bank began its operation in Chittagong in 1947, when the city was part of eastern region of the newly created Pakistan. The branch was established mainly to facilitate the post war re-establishment and expansion in South East Asia. Standard Chartered Bank upgrading of technology and control system has enabled the bank to offer new services, which include 97 ATM booths, Phone Banking services through call center, SMS banking and Internet banking on a 24-hour basis through its 26 branches.
Business Activities of Global Standard Chartered bank:
Standard Chartered is the leading international bank in Sub-Saharan Africa, operating several countries, the most prominent being Kenya, Zambia, Zimbabwe and Ghana. The Group’s operations in the Gulf and south Asia are managed from Dubai. Standard Chartered Bank provides a full range of products and services to its customers all around the world.
| Report Title : | Marketing Strategy of Standard Chartered Saadiq Platinum Credit Card |
| University Name : | BRAC University |
| Submitted To : | G.M. ShafayetUllah |
| Submitted By : | Nazmus SaquebZuheb |
| Total Page : | 44 |
Standard Chartered Bank operates in every Asia Pacific market with the exception of North Korea and some 60 percent of the Group’s profits come from the Asia Pacific region. Hong Kong continues to be major importance to the group and contributes 30 percent of the total profit with around 80 branches in Hong Kong and strong representation in China, Standard Chartered- a note issuing bank in Hong Kong – is well placed to continue playing an important part in Greater China’s development. A
Consumer banking, Corporate and Institutional Banking are managed out of Singapore each by a Group Executive Director resident in the island state. Other East Asian countries of note for the Group Malaysia, Taiwan and Thailand where, in 1999, the acquired 75 percent interest and management control in Nakornthon.
Key Services of Standard Chartered Bank:
There are many services of Standard Chartered Bank which is provide in the world as well as Bangladesh. Some of Services of Standard Chartered Bank are below:
Retail Banking (Personal Banking)
- Savings & Current Accounts
- Fixed Deposits (Term Deposits)
- Debit & Credit Cards (Including Islamic Saadiq Cards)
- Personal Loans
- Auto Loans
- Home Loans / Mortgage
- Student File Services (For Studying Abroad)
- Priority Banking Services
Wealth Management
- Investment advisory
- Insurance products (bancassurance)
- Foreign currency investments
- Mutual funds
Corporate & Institutional Banking
- Trade Finance (L/C, Bank Guarantees)
- Working Capital Solutions
- Cash Management
- Treasury Services
- Foreign Exchange
- Commercial Lending
Digital & Online Services
- Online Banking & Mobile App
- Fund transfers (local & international)
- Mobile top-ups
- Bill payments (utility, tuition, etc.)
- E-Statements & SMS alerts
- ATM and POS network
Saadiq Islamic Banking
- Shariah-compliant banking solutions:
- Saadiq Savings & Current Accounts
- Saadiq Term Deposits
- Saadiq Credit Card (Platinum)
- Saadiq Home Finance
- Islamic Trade & Working Capital Solutions
SME Banking
- Business Loans
- Trade services for small businesses
- Business accounts and cards
Financial Statement of Standard Chartered Bank of Bangladesh:
In last Summary of 2023 financial performance. According of Standard Chartered Bank its profit margin was BDT. 2,335 crores, which is a 41% increase compared to 2022.
Annual Report of 2023 and 2024. Click here
Key Drivers of Growth: In this time Standard Chartered Bank takes some necessary steps for increase their profit margin. Some of key steps are—
- Optimization of investment income.
- Alternative financing solutions for large projects.
- Strong risk management and high liquidity.
Full Financial Reports Include:
- Balance Sheet
- Income Statement
- Cash Flow Statement
- Notes to the Accounts
- Auditor’s Report
If you need you can download these from their financial reports page. Click here
Objective of the project:
Primary Objective
• The main objective of this report is to show how Standard Chartered Bank Bangladesh advertises its products, maintaining its brand and communication to its customer.
Secondary Objective
• Getting familiar with the environment of a multinational financial institution of Bangladesh that is Standard Chartered Bank
• Identify advertising principal of standard chartered bank products.
• Standard Chartered Bank’s logo color symbol.
• To know about the management style and organizational structure of Standard Chartered Bank.
• To suggest necessary measures for the development of Standard Chartered Bank Bangladesh.
Methodology:
All the information incorporated in this report has been collected both from the primary sources and as well as from the secondary sources.
Primary Source of Information
• Observation during the total internship period.
• Involvement with the operational process.
• Discussion with officials of Standard Chartered Bank
Secondary Source of Information
• Yearly magazine of Standard Chartered Bank Bangladesh
• Standard Chartered Bank face-book fan page.
• Standard Chartered Bank official website: www.sc.com
Conclusion:
After preparing this report it’s become easy to say that there should be a goal to make the customer always happy and satisfied with the service, only then a bank can run its business safe and soundly in this competitive era.
